In the fast-paced world of dental practice ownership, operators often suffer from tunnel vision when it comes to providing top-notch oral care. However, this tunnel vision brings a downside: it means that a crucial aspect of a successful dental practice is often overlooked. And that is patient follow-up. Dental clinics are now realising the importance of staying connected with their patients beyond the chair, and in this article, we will explore why patient follow-up is integral to practices and how it can enhance both patient satisfaction and retention.